The Romio platform is two-fold, serving those seeking local services and those recommending local services. Create and receive trusted recommendations from experts and friends from your local community. Romio is a social movement to drive genuine prosperity for users of the platform, democratizing digital commerce in a peer-to-peer ecosystem while rewarding loyalty and credibility.
I led the product design team and art direction where we designed the brand, web and product initiatives. I worked with an incredibly talented team comprised of UX designers, product marketing, and an engineering team overseas in India.
Developing a breakthrough platform to put trust back into online local recommendations. Romio allows users to search, discover and book local services through a trusted network of friends, family and experts—challenging generic search engine research and taking out the "anonymous" from reviews.
Realizing that other recommendations engines can be misleading based on the fact that they are from anonymous sources we knew that we needed to make a change. This points to one thing and that is “trust”. Taking user research gathered by the many local communities within the New York City area, we found that people are looking for services that are recommended by their personal community. We also found that the service providers wanted quality recommendations and leads from their own community.
Working closely with users and stakeholders, we validated and evolved the design from sketches to high-fidelity wireframes and finally into a prototype. During user testing, we identified and refined touch points in each design that instilled trust and confidence in the user that lead to increased customer satisfaction. Multiple iterations of low-fidelity wireframes & prototypes were created with Invision, Principle, and Pixate to rapidly test ideas and keep stakeholders engaged.
Not only did we focus on the product, but we needed to create a meaningful web presence that will be the face of the company. The visual design was driven by a desire to reinforce new brand standards and give Romio an established and professional look.
Romio is putting power back into the hands of users. "Our vision is to create a community of trust with a human touch, promoting a fair rewards system that enables individuals to genuinely prosper by getting more involved."
Romio is launching officially early fall 2017 in New York City.