It's one thing to manage the marketing of a few locations, but it's an entirely different proposition to be able to do so across hundreds or thousands of individual locations. The platform works to provide insight to help our corporate clients understand what's working, what's not and more importantly why, so that they, along with their locations, can make informed decisions about where to invest.
Centermark was the beginning of understanding the customer experience and bringing value to the importance of a customer-centered product within this organization. Centermark is a product for Yodle for Brand Networks, a division of Yodle. It is used by large franchisors such as AAMCO, MAACO and Miracle Ear. The UX strategy for client portals needed to be re-envisioned with scalability and usability in mind to ensure long term success.
Before redesigning the user experience, it was essential that we address this issue. Explore and determine what experiences to provide customers to help them better understand the performance of their accounts to increase retention and customer satisfaction.
Using findings from research, we reframed the original assignment of simply creating a dashboard into answering the simple question: "How do I [the customer] know if my marketing services are performing for me?"